Consumers Revolt
December 19, 05 by kenrichThis article indicates that companies who fail to keep their customer’s information private are being punished by their consumers. Nearly 20% of customers cancel their account immediately after hearing about a company’s failure.
Estimates are that the bigger companies lose as much as $15 million dollars for each infraction due to consumer revolt. This is one of the few ways consumers can take action against big companies. Thus, we see it is important for consumers to protect their privacy. It is in all of our best interests to only deal with companies that run a respectable and honest business.
