Funktastic Programming Adventures in Web Development

Today was a very busy day at work. I’ve been diving full-force into learning Internet marketing and I am preparing to put together a full marketing plan for our business. In the meantime, I have already begun to start marketing our site. Our business has been around for nearly four years now and we have had virtually no marketing to our credit. This should be just the shot in the arm our business needs in order to get our business growing.

So today I began researching all of the tips and tricks that Internet marketers use when promoting a web site. These include link-building, search-engine optimization, e-mail campaigns, creating targeted web content and banner-exchange programs. And those are just some of the free options available. I don’t exactly have a lot of money in my budget for our first annual marketing campaign, so you know most of my efforts will focus on the free campaigns this year.

In preparation for this campaign, I have been making upgrades to our company site (Orvado Technologies) to make the site easier to navigate and to include more valuable content. Having good content will help to create searchable content for the engines and to help encourage inbound links from other sites.